ICEF Podcast

A whole new world: International student recruitment in 2025

Episode Summary

Leadership changes in the USA and Canada, ongoing immigration policy debates in Europe and Australia, the rising appeal of alternative study destinations, the impact of AI-powered recruitment technologies, and growing geopolitical instability: these are just a few examples of the unprecedented challenges that the international education sector is facing in 2025. An agile, flexible, and responsive approach to international student marketing, recruitment, and admissions is essential. In this episode, we therefore bring together leading experts from North America, Europe, and the Asia-Pacific region to share their perspectives on the year ahead, discuss the various factors impacting our sector, and debate how best to respond.

Episode Notes

• News & developments 
     - ​​Irish higher education booked another strong year of foreign enrolment growth in 2024
     - Malaysia’s growing appeal as a study destination

• Main topic: A whole new world: International student recruitment in 2025

• Keys to the market: Sri Lanka

with

Roger Brindley
President - North America
Acumen | Sannam S4 Group

Sarah Todd
Vice President (Global)
Griffith University

Harris Rosen
Barrister and Solicitor
Harris Rosen Professional Corporation

Craig Riggs 
Editor in Chief 
ICEF

Martijn van de Veen (host)
CBDO
ICEF